Introduction to Social Advertising
Location: Online, Via MS Teams
Date: 03 February 2022
Duration: 1:00 pm - 2:00 pm
Proposed RIBA Curriculum Topic: Business, clients and services
Promoting ourselves, our work and the work of the organisation now falls in everyone’s lap. Many practices use social media as a tool for reaching new clients, but how many are taking advantage of the detailed targeting tools available through Facebook, Instagram or twitter? This session will give a taster of the possibilities available as part of a paid social media campaign and will let participants see how targeting and evaluation can be beneficial to your business.
This seminar will cover:
- Types of ads
- Step by step walk through of set up
- Content sources
- Good & bad practice
Emma Burdett is a Belfast based Digital Marketing Consultant and Educator with experience working both in house and agency level for clients across the UK and Ireland. Emma teaches CIM Level 6 in Digital Marketing and also Guest Lectures at Ulster University in Digital Customer Experience and Digital Optimisation.
Practice Services Scheme Rate: £17.50 + VAT
RSUA Members: £20 + VAT
Non – members: £24 + VAT
Part of the ‘Magnificent Seven’: RSUA Q1 CPD Series
Book our bundle ticket option for all seven CPD sessions, running January to March 2022.