CPD On-demand: Introduction to Social Advertising


Proposed RIBA Curriculum Topic: Business, clients and services

Seminar Content

Promoting ourselves, our work and the work of the organisation now falls in everyone’s lap. Many practices use social media as a tool for reaching new clients, but how many are taking advantage of the detailed targeting tools available through Facebook, Instagram or twitter? This session will give a taster of the possibilities available as part of a paid social media campaign and will let participants see how targeting and evaluation can be beneficial to your business.

This seminar will cover:

  • Types of ads
  • Step by step walk through of set up
  • Content sources
  • Good & bad practice

Speaker info

Emma Burdett is a Belfast based Digital Marketing Consultant and Educator with experience working both in house and agency level for clients across the UK and Ireland. Emma teaches CIM Level 6 in Digital Marketing and also Guest Lectures at Ulster University in Digital Customer Experience and Digital Optimisation.